Thursday, 2 October 2008

My bank's now a trendy wine bar!

Oh, those were the days! When the most irritating thing about banking was the TV advert about lack of local branches. Well recent events have changed all that, and will no doubt change the advertising landscape too. Imagine an advert for Sleepezee mattresses "Did your bank squander your pension by indirectly lending it to a long term unemployed man from South Carolina so he could buy an over-priced wooden house? Well now you can Sleepezee knowing your money is safe under our mattress with it's 'Unique Savings Deposit Underpocket' – you'll never need of a bank again! This of course will be broadcast in the middle of TVs next big hit game show: Who'd like their job back?

That aside, no matter what happens on the other side of the Atlantic, we've all got to look closer to home to and find ways to keep our businesses going, to keep our customers loyal, so we can all be trading in 18 months time and be stronger for it...

So, the last thing you'd probably want to hear about now is an "investment opportunity". But here it is: Invest in your own company.

How? Simply spend a little time and energy communicating with not only your customers, but with your competitors customers. Talk with those who have ever inquired about your business, catch up with the people who've stuck their head around the door and had a nose but never purchased. Hunt down those who've shopped elsewhere but are now shopping around for deals.

Here are a few tips:

1: Think Long Term: Invest in your company by investing in your marketing and communications
2: Raise the Bar: Look at what your competitors are doing – and then do it better
3: Talk: Stay in communication with your customers
4: Gold Stars for Everyone: Reward customers for loyalty & reward new customers for switching
5: Look Up, Look Down: Be as focused on your customers as you are on the bottom line.

If you need any advise on how to invest in yourself, then please feel free to contact us. We may not be able to offer to dizzying returns promised by Financial Gurus – but then neither did they.

But what we can do is help you get your message out there – with a big effect on your customers and modest impact on your pocket.

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