Our involvement with this project came after we responded to an article in our local newspaper, The Archer, where Paul of the Phoenix Cinema and Jana of the Noble Sage Art Gallery were suggesting that local businesses should get together to put East Finchley on the map - in its rightful place alongside better known neighbours such as Muswell Hill, Highgate and Hampstead. Meetings were called,traders were interested, and REEF (the Regeneration and Enhancement of East Finchley) was born.
The first projects included a website, and this went live one year ago. In addition to providing local news from the Phoenix Cinema, The Archer and general sources, the website is becoming an online directory for local businesses with its free listing facility. Paid advertising slots have also proved popular, so popular in fact that we have had to build in capacity!