Saturday, 30 August 2008

Why waste your money on design?!

If you've got a minute (and you're interested in this kind of thing) watch this. It is so funny that we can even forgive the people who created it.

Friday, 29 August 2008

Home Sweet Home

All back in London after our working holiday and the office is now up and running again, with hopefully a seamless transition. If you did experience any difficulties in communicating with us, please let us know, so we can make sure that it doesn't happen again.

Moving forward, we've a couple of exciting projects in the pipeline, including a new website for the Finchley Charities, a 500 year old charity that supplies housing, the continuation of work for the London Clinic and projects for Trinity PR and the imminent completion of the Sensible Studios website.

Following that, next month we have projects including an annual report for a new client in the Shetland Islands, who we met via the Deal Generator. Progress will also be made on the website for a property development company we're involved with.

Of course with the continuing gloomy news on the economic front, you may think that now might be the time to tighten the belt on the design and communications front. But studies show that actually companies that spend through a slowdown or downturn tend to be stronger when the economic cycle picks up. Basic rule of thumb being; you should never let your customers forget you are there. We of course are here to advise on how to do this with cost effective solutions to keep you in your customers mind.

If you have any projects coming up that you'd think we might be able to help you with, please contact us at HUGHES | DESIGN on

Monday, 18 August 2008

Scuba Datça

Mahmut Suner, underwater adventurer, cinematographer, former dive centre owner, and neighbour to us here in Datça, asked us to look at the jacket for his new book on the dive sites of the seas around the peninsular.

Mahmut has published 4 books over the years, his most recent being The Dive Sites of Bodrum where he lived up until recently.

The new book, like his others is to be published in English and Turkish, so we needed a solution that was bi-lingual – so we tried a few options
. The strongest solution was simply Scuba Datça.

word Datça also presented us with the opportunity to be playful with the cedilla – which we experimented with, intiall trying it as a fish, a diver in scuba gear, eventually settling on making it an air supply and mask.
We then combined this typography with some stunning under water photography, the results of with are published below.

Mahmut was very pleased with the results.

So, much so, we think we can confidently describe
Mahmut Suner as an underwater adventurer, cinematographer, former dive centre owner, neighbour to us here in Datça... and a happy client too.

Friday, 8 August 2008

The perfect work/life balance

School summer holidays can be expensive for working parents, childcare suddenly rockets and a certain amount of guilt can set in.  As an experiment this year we have relocated our business to Villa Diva in Datca, Turkey, where there is broadband in the house and wireless by both pools.  A Blackberry means that we can see what is coming in, when it comes in and for peace and quiet one of us can work from the house while the other stays by the pool keeping an eye on the children.