Friday, 30 November 2012

More "Keep Calm"

This beer mat caught our eye: ticking all the boxes for Great Britain in 2012. Union flag? Check. Keep calm? Check. Celebrating the war? Check. Olympics 2012? Alluded to. Conclusion: This beer's a Great British winner!

Tuesday, 13 November 2012


According to the BBC website, "omnishambles" a word invented by the writers of The Thick of It has been voted Word of the Year by the Oxford English Dictionary. Read more here.


Visit my new website:

Enjoy. x

I need my own space!

Only this morning, I was thinking about having my own website, building my own client base and coming out from the shadows of Hughes Design. I mentioned this in passing to Mike, who happened to be sitting next to me, and before you could say "North London Copywriting" I had my own website. Perhaps he's looking to cut me loose...

So, have a look and see what you think - the URL is

In the meantime, I thought I would leave you with a copywriting rule of thumb:

Copywriting Top Tip

With web copy (and in my view, copy in general), less is more. Write in plain English, keep it short and simple. Try to keep to a word count of under 250 words, with sentences limited to a maximum of 20 words.

Tuesday, 6 November 2012

A colour study applied

While playing around with some colour palettes and shapes, we deconstructed an inital geometric pattern until it was barely unrecognisable and then applied to a series of homeware and clothing products - now available exclusively through Café Press.