Thursday, 20 January 2011

Bespoke Beer Invitation

We've just completed work on these British Summer Themed Beer Labels that double up as invitations for a  press event on March 1st 2011 to promote beer as a healthier alternative to wine when dining.


Beer in summer – a perfect match
While many people associate summer with lazy days spent in a traditional English beer garden, people rarely realise beer’s true potential as one of the season’s most refreshing, enjoyable and wholesome drinks.  Alcohol is a flavour enhancer, helping to bring out the natural flavours in food. That’s why chefs use alcohol so often in cooking and why alcoholic drinks are so often paired with food. And, summertime is no exception to this rule. Beer is a naturally good partner for many seasonal summer foods – often even a better ‘match’
than wine.  

Summer eating is naturally convivial, allowing us to not only enjoy the tastes of seasonal food outside, but also to cook outdoors. Weather permitting this summer, people across the country will enjoy riverside picnics, garden BBQs and long lazy lunches - all of which can be perfectly accompanied by beer…

The Sunshine Ingredient 
Not only is beer a wonderfully flexible and flavoursome partner as a drink to ‘wash down’ flame-grilled food straight from the BBQ, it’s also an innovative and tasty ingredient to use as part of summer recipes.
The hops in beer gives it the bitterness to slice through rich textures as well as providing a citrus, fruity character that makes it the perfect accompaniment to seafood. The malt provides sweetness to parry charred and caramelised flavours, while the bubbles are light and refreshing enough to cleanse your palate.
In fact, the diverse range of flavours and aromas, wholesome ingredients and age-old brewing processes which characterise our national drink make it the perfect, natural accompaniment for meat, fish and seafood, fruit, cheese and even chocolate. And, as an ingredient in its own right, beer is a great addition for marinades, batters, sauces, salad dressings, breads and sorbets.
With more than 50 classic styles and an abundance of tastes and aromas, beer mingles effortlessly with pretty much anything that’s flipped off the grill or packed into your picnic hamper.

Keeping in shape for Summer
If you’re worried that summer beer and a bikini body don’t mix, then you may be surprised to learn that, in moderation, beer is actually one of the healthiest alcoholic drinks you could choose.

According to a new report ‘Beer, the natural choice?’ beer is a rich source of vitamins, fibre, minerals and antioxidants.  And perhaps most surprisingly, it has a relatively low calorific value compared to other alcoholic drinks – putting paid to the myth of the beer belly.  So, a half a pint of lager generally only contains 94 calories which compares favourably to a standard (175ml) serving of wine with 131 calories.  A quick look at the ingredients and processes that go into beer will confirm the logic – beer is around 95% water and the major ingredients barley and hops are both plant materials which contain virtually no fat at all.

Client: Trinity/BBPA

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