To be worn with some irony...?

After flying the other day with the "orange alternative" and landing at London Luton Airport, I got to thinking about the airline no one seems to say anything positive about and why I only use it reluctantly. It got me thinking, this airline is in need of positive PR - especially when faced with an online anti fan sites or BBC Panorama's programme. So we thought - for free - we could invert the negative and crete a feel good message and emblazon it on some merchandise. So we fused the brand name with a Milton Glaser heart and voila! Either completely unsellable merchandise, or cult hit to be worn with an ironic smile...